This brand identity was created for the Lady Longhorns, a youth girls basketball program in Enid, Oklahoma, with the goal of building something that felt local, familiar, and easy for the community to rally behind. The identity leans on regional symbolism and centers around a character-driven mark that balances toughness and approachability. The illustration is intentionally semi-friendly but still fierce, reflecting both the grit of the sport and the fact that this is a young girls program that isn’t overly serious. Bold shapes and simplified forms keep the mark clear, versatile, and easy to apply across uniforms, merch, and digital use, giving the team a strong, cohesive presence they can grow with.