Mabel Farms is a locally owned farm startup based in Chandler, Oklahoma, founded by young landowners with a hands-on approach to sustainable agriculture. The brand was designed to feel honest, grounded, and unmistakably local—reflecting the care behind their farm-to-table products, from fresh eggs to locally sourced milk. As with much of my work, the creative direction draws from a strong sense of place, emphasizing community, familiarity, and a connection to the land you call home.

Inspired by the spirit of southern Oklahoma, the visual system blends rural simplicity with trust and approachability. A restrained, earthy color palette and straightforward typography help the identity feel grassroots and authentic, while remaining flexible enough for modern packaging and advertising.