Black circular emblem with the text 'Made for Clarity' at the top and 'Mechanical' at the bottom. In the center, a large 'V' with robotic ears and a design resembling a car grille.
"MC" Monogram traditional logomark

Moore Clark Mechanical – Brand Identity Design

Moore Clark Mechanical is a locally owned HVAC company based in Edmond, Oklahoma. The client approached me to develop a complete brand suite for their newly established business.

My goal was to create a mark that felt traditional and timeless — something professional, yet warm and approachable. It was important that the brand conveyed trust, reliability, and the sense of a long-standing, family-run business. I wanted the identity to reflect their local roots and give the impression that Moore Clark Mechanical is not only here for the community today, but will continue to be a dependable presence for years to come.

Three logos for Moore-Clark Mechanical, featuring initials 'MC' with various design styles, on a red background.
The back of a brown T-shirt with a circular design including the words 'Moore-Clark Mechanical' and the abbreviation 'MC' in a stylized font.
Dark gray T-shirt with a small logo in the upper left chest area that reads 'Moore Clark Mechanical' with an intertwined 'M' and 'C' above it.
A red and white baseball cap with the logo and text of Moore-Clark Mechanical, including 'OKC' and 'OK' on either side of the logo.
Beige and brown trucker cap with the logo and text for Moore Clark Mechanical, featuring a stylized clause of the company initials, with OKC OK and the words Moore Clark Mechanical encircling the logo.
Gray baseball cap with a black and white emblem on the front reading 'Moore-Clark Mechanical' with a gear shape, and the letters 'MVC' in the center.
A white pickup truck with a logo for Moore-Clark Mechanical, featuring red and black text and graphics, and black accents on the grille, bumper, and sides.