Orlando Magic Rebrand

For this project I rebranded the NBA’s Orlando Magic. When creating new logos I tried to keep the key aspects that make up the team and their history. Along with this, I created as many real world applications and assets that I could think of, billboards, jerseys, courts, and merchandise. 

The main elements I wanted to keep from the original Magic logo were the influences from Disney, shooting stars, and sparkling accents.

Logo History

Redesign

Home

Away

Alternate

Court Redesign

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Food Festival Rebrand