Beer Can Packaging Design
The goal of this project was to research different hops and create your own flavor profile for an IPA coming out in the summer, then design a can wrap for it.
I planned for my IPA to have tropical hop flavors with the main flavor being Pineapple. Because the beer was being released in the summer, I wanted it to have a refreshing beachy feel. My inspiration for the illustration came from cheesy vintage vacation tees.
